These Traditional Marketing Channels May Be Old, But They Still Work!
Digital marketing has taken the world by storm, and many businesses who didn’t think they needed to use it, have found that it’s a necessity (and one we can help you with). But with all the buzz about digital marketing strategies, you may forget that some traditional marketing channels still work. Use the following tactics to create a holistic marketing plan that maximizes your reach and crows sales.
In the past, businesses sent press releases to newspapers, magazine and broadcast radio and television stations containing important news and information. Interested outlets would then publish those press releases in whole or in part.
Guess what? Traditional and digital outlets still use press releases to provide their audiences with the news and information they need. Fortunately, modern press release services exist that help you create state-of-the-art press releases and get them into the hands of bloggers, influencers, and reporters. But to get to the matter of it, there are still multiple reasons why you’re going to want to use press releases.
You may have heard reports of the many struggles print newspapers and magazines face in the Digital Age. But, according to B Squared Printing, though websites, social media, and online advertising may rule the talk of the marketing world, print is still a crucial part of any company’s marketing plan. Despite the competitive pressures they face, many have reorganized and developed successful business models. This means that every day, you can get your brand in front of thousands of eyeballs by purchasing print ads.
Unlike bygone days where you had to create physical copy for publication manually, you can now design your ads using popular creative software applications. Afterward, just submit them to your publisher, pay your bill and get ready to achieve your marketing goals.
If you need to reach a local audience, you can use billboards (which are still super relevant to marketing today), flyers, and brochures to spread the news about your business and products. You can also distribute product samples, promotional freebies, coupons and contest entry forms. By leveraging standard mail services, you can even reach far away audiences using direct marketing tactics.
A small card with an attractive design and necessary information about you and your business can give people you meet a way to remember you. Consider ordering business cards that you can pass out to prospective customers, suppliers, and investors.
You can create your business cards online and have them shipped to your office. Everywhere you go, be sure to have business cards ready to hand out. You can also post them on local community bulletin boards and include them with all your correspondence.
By using the above traditional channels as part of your comprehensive marketing strategy, you can expand the reach of your brand and grow your audience. Best of all, you can gain a vital edge in your marketplace, especially if your competitors have yet to realize the value of these tried and true tactics.