Thinking about direct and outbound techniques primarily goes with B2B Marketing. In the past few decades, the world has witnessed several changes in the fields of marketing strategies of the companies. With the switching of the different techniques in the marketing procedures, newer and better ideas are getting evolved day by day. These newer ideas are making the world of marketing reach to another level. In present times, the most popular form of marketing implemented by the companies and the organizations is B2B marketing. B2B Marketing: Its Definition and Features Many of us may not know the basic concepts of B2B marketing or its strategies. B2B marketing is the marketing of the services or the products from one company to other companies. This is unique in the way that marketing takes place from business to consumers, but in this case, the marketing takes place between two businesses. Some of…