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How to Attract Viewers to Your Company YouTube Channel

How to Attract Viewers to Your Company YouTube Channel

Attracting viewers is a common challenge faced by business owners looking to promote their products or services on YouTube. You can create and upload relevant, high-quality videos, but it's not going to help you achieve your video marketing goals unless people watch them. So, how can you attract more viewers to your business's YouTube channel? Optimize Videos for Search Rankings The higher your videos rank in the search results, the more views they'll receive. Therefore, you should perform search engine optimization (SEO) on your videos to encourage higher rankings. This includes giving each video a unique and relevant meta title, adding keywords as tags, and encouraging viewers to leave comments. Use Custom Thumbnails By default, YouTube automatically creates a thumbnail image for each video that you upload to your channel. When someone searches for a keyword related to your video, they'll see the title, description and this thumbnail image…
These Traditional Marketing Channels May Be Old, But They Still Work!

These Traditional Marketing Channels May Be Old, But They Still Work!

Digital marketing has taken the world by storm, and many businesses who didn’t think they needed to use it, have found that it’s a necessity (and one we can help you with). But with all the buzz about digital marketing strategies, you may forget that some traditional marketing channels still work. Use the following tactics to create a holistic marketing plan that maximizes your reach and crows sales. Press Releases In the past, businesses sent press releases to newspapers, magazine and broadcast radio and television stations containing important news and information. Interested outlets would then publish those press releases in whole or in part. Guess what? Traditional and digital outlets still use press releases to provide their audiences with the news and information they need. Fortunately, modern press release services exist that help you create state-of-the-art press releases and get them into the hands of bloggers, influencers, and reporters.…