The landscape of SEO changed from having the exact number of keywords in an article to just a sprinkling of said keywords. Later, the rules changed once again to correspond with the core algorithm updates that taught the bots to recognize the topic. Now that the search engine bots better understand the topic, keywords do count, and they help direct the search engines to the proper category in which to place your page or website.
Currently, more SEO changes are on the horizon that deal specifically with making your content and website mobile friendly. Let’s take a closer look at what changes appear to be making an impact.
Mobile-Friendly is a Key Ranking Factor
As more businesses prepare their sites for mobile, it helps to know that about 85% of companies meet Google’s requirements for a mobile-friendly experience. However, webmasters must understand that Google’s attitude toward mobile-friendly evolved into mobile first.
Mobile-first indexing means that when Google crawls your site, it’s looking for your mobile version to use for indexing and ranking. From this point forward, the best advice is to quickly get your website updated to meet all of Google’s requirements and submit it to Google’s Search Console to verify your progress.
Responsive Sites Becoming the Norm
The reality is that responsive sites do your readers a big favor. That favor allows them to view your website on any device without it appearing as if it doesn’t fit your screen. Why would you ever let that happen? You should fix that problem today! More sites every day realize that to stay competitive or to have a chance at becoming so, they must update their website to make it responsive.
By not updating your site for your readers, you risk alienating them forever. You see, millions of websites already understand the importance of a responsive site and if a reader wants to read your content, please, give them what they expect, and more by updating right away.
The Importance of Mobile Video in SEO
With Google’s Mobile First philosophy, all mobile sites need code changes, so they’re responsive and viewable on any device. However, to take that a step further, mobile-video must move to the forefront in the new mobile-friendly environment. There was a 63% year-over-year increase in global mobile traffic in 2016, signaling a shift in how media is consumed today. Mobile video made up 60% of this traffic.
By ensuring that all visitors enjoy instant playback on any video presented on the site helps not only your visitors and gives them an enjoyable experience, but it also helps your ranking and you look good in Google’s eyes.
The Huge Importance of Page Speed
Page speed is one of the SEO ranking factors that if you don’t pay attention to and never try to optimize your pages and your site for maximum speed, your readers will become impatient and leave your site. If that’s not bad enough, Google won’t take it lightly, either.
Google now treats page speed as an important ranking factor. If you ask why suddenly this is such a big deal for SEO, the answer lies in the fact that slow pages and slow sites make visitors mad and your bounce rates will reflect this. Optimization is critical for making your site lean and fast. Among the many factors involved in optimizing for speed, a big one is images and graphics.
Heavyweight images or graphics bog down your site unnecessarily and create a terrible experience for your visitors. Images of all types look great and do tell a story in themselves. However, if it does so by sacrificing the overall function of your site, is it worth it by not taking the time and doing everything possible to improve the experience?
Mobile-friendly and responsive websites are here to stay and will only get better. Please, thoroughly check out your site and take whatever steps you need to make your site what you know it can be. Good luck!
Video is the best way to stand out online! We leverage the power of video to position your business at the top of search results and social media. Branded videos distinguish you and convey information seamlessly.