Top spot in local searches
One thing is clear – SEO changes all the time. If you’ve been following the search engine optimization (SEO) scenario for quite a number of years, you will be more sure of this. For local SEO, now it is more important than ever to optimize your website for on-page and off-page SEO settings. Local competition is at an all-time high – if you’re not at the top of search results, you may be losing out of the potential customers who may be searching for your local business. This means your competitors at the top will score way higher in client attrition leaving you behind and thus impacting your business.
So, to out beat your competition, you must influence your local customers by ranking higher in search page results.
Title and Meta Description
The text of your business title and the description snippet is the first thing that searchers come across when looking for a business similar to yours. Always treat this as a mini ad that displays your business in local searches. Hence, it requires skillful crafting.
Wider card styled search results were updated by Google recently that allows businesses to put up a title of text length 50-60 characters. The description length can be of 100 to 200 characters approx. Every character in this space is precious. Hence, you should use it wisely to make the most of your presence in search engine results.
It is important to make your title and meta description impactful. With so many descriptions out there, make your business stand out by focusing on crafting unique and compelling messaging.
To reach local customers, always include your location of business serving. Also, make sure your target keyword is placed at the beginning of your title.
Google my business
For local businesses, it is very important to claim their listing on Google My Business. In fact, a truly optimized business can appear in the top three listings. The best part is – this is free.
After getting verified for your business, you will then be able to optimize your Google my business page by adding a good description, business hours, photos, products or services, etc.
If you don’t have a physical address that your customer can visit, then you can simply hide your address when setting up the Google my business listing.
Do not lose the opportunity of citing your business on other local directories that are consistently on the top of search page results. It is important for your business to get listed on major directories and citations and as many of them so that they can effectively appear in local searches. Take care not to misspell, miss or add incorrect information.
Positive business reviews
At the sixth year, the Local Consumer Review Survey shows that 97% of consumers read online reviews for local businesses in 2017, with 12% looking for a local business online every day. There has been a shift in the way customers now research for businesses online and the reputation of the seller plays a pivotal role in the customer’s buying behavior.
Consumers see the online reviews of sellers almost every time they search. Customer reviews are displayed in Google my business page as well. High quality reviews always work in favor of improving the search visibility of the business.