Improve the Visibility of Your Website, Thanks to SEO

Building a website is exciting because it goes through many different stages! One of them is conceptualization. One wonders what technologies will be used on his site and why. So, it’s here that we’re really going to talk about your website for the first time, and we’ll act on it. As a reminder, throughout this post, we will only talk about the design and optimization of your own web pages. When you develop your site, never do it in Google‘s view. It is known that the reflex of Googlebot is to treat your content so as to index it.

A Website, HTML5 Code

With the exception of Flash sites, a website is really nothing more than a set of linked HTML pages thanks to the magic of links. HTML will therefore be of paramount importance in your SEO.

We will focus here on the content of the tag <body>. For the content of the tag <head>it will wait a little longer, because it is more complex.

HTML language

Tagging is helping the Googlebot

HTML is very similar to XML, and for good reason! Its role is simply to help you create consistent web content. We know that the HTML code will be read by Googlebot and that it will be of paramount importance; so, you have to produce a nice code. When you have learned HTML, you have been given a topo on the history of the validity of the code of the web pages on the W3C validator. Producing a beautiful source code ensures optimal reading for the Googlebot, which will be better able to locate important information from your web pages. So, start by creating a site that is clean in its code, and do not get started in the creation of websites if you do not have a solid foundation in HTML and CSS.

HTML tags do not all mean the same thing

Each tag has its meaning, and each helps to understand the web page. A certain tag can represent a title, another an image. In the same way that tags do not all mean the same thing, the information they contain is not the same, and they will not have the same impact on how Googlebot will index your content. For example, it will understand that what is in <strong>represents a text more important than a text in a tag <span>.

Thus, Google will be more likely to make your website appear higher for the “apple pie” search if this expression is in a tag <strong>rather than a tag <span>that does not really mean anything. That said, that’s really in absolute terms.

Title tags

These tags are certainly the most important of all, and you will have to work their content as much as possible. You know them, these are the tags <h1>to <h6>. In your SEO strategy, you should never neglect the importance of these tags.

Your <h1>is your first level title, so this is the most important title of the section <body>. This is the title that the visitor will see first on your web page, and it is meant to represent the interest of your page. The latest HTML standard, called HTML5, introduces new tags to structure your content. The tag <section>is part of it and, as the name implies, it allows to define several sections in a web page. The title tag <h1>is intended to be the title of a section; so, you can have several <h1>per web page, as long as these titles are part of sections.

Thus, one can find as much as 50 <section>with <h1>only one tag <section>with a single one <h1>in a web page. As long as it makes sense in terms of the context of your web page and HTML5 semantics, Google does not hold you to the point. However, organize your web pages correctly!

We do not seek to impose any layout or constraint on you but, Google advises webmasters not to seek to work with SEO but always to provide content and a site that appeal to visitors, before seeking to please the robot. Always keep this idea in mind, but never forget to incorporate an SEO dimension to your developments (in the broad sense) of websites.

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