Rank YouTube Videos using Userion
I’m not going to throw a bunch of stats at you about how powerful YouTube is — you’re well aware the impact it can have on your business.
In fact, I’d be willing to bet that you have a YouTube account and you’ve probably uploaded a few videos. I’d also be willing to bet those videos have about 19 views.
Don’t worry — this is pretty standard for YouTube marketing.
The key to YouTube marketing is getting your videos to rank in Google searches.
Once your video is ranked, you’ll receive a steady stream of targeted views from Google.
This is a lot easier said than done — ranking anything requires a deep understanding of Google’s search algorithm.
Unless you have a guide. That’s where I come in.
In this article, you’ll learn:
- How to create the right content for YouTube
- How to technically optimize your video to rank
- How to distribute your video to rank
Ranking Hack #1 — Video Content
The first area that people fail is the videos they’re creating.
YouTube isn’t a shopping website. You can’t make purchases in the platform. Why would you create sales videos?
It’s perfectly fine to use YouTube to host your videos, but people don’t give a shit about your new product.
YouTuber’s are seeking content to help them solve problems, learn skills, watch cat videos and waste time. In order to get that automated steam of views, focus your content accordingly.
Here are some perfect examples:
Don’t believe me? Go to Google and search for content related to what I listed above — you’ll see YouTube videos show up in the search results. This is validation that Google believes videos are the best way to answer that search query.
I know what you’re thinking: “I run a pet shop — I can’t create video content like that”.
As a business owner, you have intimate knowledge of your industry. Don’t hold back — share!
Ranking Hack #2 — Length of Video
YouTube is constantly updating their search algorithm to a deliver better user experience.
When the platform first launched, aggregate video views were heavily incorporated into the ranking decision (i.e. the more views your video got, the higher it would rank).
This left the door wide open for IP blockers, click farming and a terrible user experience. YouTube quickly got smart and changed their algorithm to take engagement factors into account. While aggregated clicks are still counted, the following metrics also play a heavy role:
- Number of comments your video receives.
- Total seconds users spend watching your video.
- Number of likes your video receives.
- Number of times your video is shared on social media.
- Number of times your video is <embed> on other websites.