How to Create a Successful Video Advertisement for Your Business
The main purpose of any ad is to engage with customers. Whether you’re mailing out a flyer or crafting a video advertisement, the basic concept is the same. When filming an ad, make sure to keep in mind these basic advertising goals: give viewers a reason to watch, prompt a call to action, and make it look good.
Create a Hook
How can you get your video to immediately connect with the viewer? Start off with a great hook! Videos under two minutes get the most engagement and a third of viewers click off after 30 seconds. This doesn’t give you a lot of time to get your message across, so make your words count. How can you set your business apart? Does your video surprise the customer? Can you introduce a problem and solve it? How quickly can you craft an engaging story around your product? Have your hook answer these questions before that 30 seconds ends.
Include a Call to Action
A CTA should prompt your customer to immediately complete an action. Be clear and specific and make sure customers know exactly what they do next. However, be sure to phrase your CTA so readers get the impression that your message has zero or low-obligation. Your message should also convey a sense of urgency; whatever you’re offering should be time sensitive. Also be careful about including more than one call to action; including more than one message can leave viewers confused. Good examples of calls to action include:
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Look the Part
Online videos can reach a wide audience. Customers are exposed to videos every day and are familiar with their advertising. However, this also means that viewers can quickly spot low-quality advertising. When filming, make sure that your production looks good. Customers respond better to videos that are visually pleasing and have good sound design. If your video looks great, you can even reuse it and add it to your website’s landing page, to boost engagement and conversion rates.
To start filming, look for high-quality freelancers or third-party video companies. If you’re planning on putting out a lot of video content, consider the benefits of an in-house video team. You’re the best judge of what’s good for your company, so take the time to explore your options.
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