Attracting viewers is a common challenge faced by business owners looking to promote their products or services on YouTube. You can create and upload relevant, high-quality videos, but it’s not going to help you achieve your video marketing goals unless people watch them. So, how can you attract more viewers to your business’s YouTube channel?
Optimize Videos for Search Rankings
The higher your videos rank in the search results, the more views they’ll receive. Therefore, you should perform search engine optimization (SEO) on your videos to encourage higher rankings. This includes giving each video a unique and relevant meta title, adding keywords as tags, and encouraging viewers to leave comments.
Use Custom Thumbnails
By default, YouTube automatically creates a thumbnail image for each video that you upload to your channel. When someone searches for a keyword related to your video, they’ll see the title, description and this thumbnail image in the search results. You can attract more clicks and views, however, by using a custom thumbnail. Google explains that YouTube publishers with a verified account can upload their own image to use a thumbnail for their video. Something as simple as adding overlay text or a red border around your video’s existing thumbnail image can significantly boost click-through rates (CTRs).
Publish Promotional Videos
Don’t be afraid to publish promotional videos on your channel. Half of consumers search for product videos online before visiting a store that sells the product. There are different types of promotional videos, however, only one of which is a product commercial. For example, Xyngular’s YouTube channel hosts a range of different types of videos—from testimonials, to product descriptions, to explainer videos, to brand storytelling videos, and company background videos. In a similar fashion, you should diversify the kind of content in your videos. Include a variety of these videos in your marketing strategy to see what works best for your healthcare marketing business.
If you’re serious about marketing your business on YouTube, create an AdWords account and purchase ad inventory for your videos. AdWords offers a variety of formats for video ads. Bumper ads, for example, are short videos—no longer than six seconds—that viewers cannot skip. TrueView ads, on the other hand, are longer, skippable videos that appear on watch pages and Display Network websites.
Video marketing is poised for strong growth in the coming years. A report by Cisco suggests that 82 percent of all non-commercial internet traffic will consist of video by 2021. Whether you promote your business on YouTube or any other video-sharing website, though, you need views to succeed.