How many tags should I use on YouTube
How many tags should I use on YouTube. In this video we will talk about how many tags should I use on #YouTube and discuss what are the best tactics to use for YouTube videos.
Tags help users find your video when they search the site. When users type keywords related to your tags your video will appear in their search results.
YouTube does consider user engagement as well (like number of views, views in common and user “retention”) but tagging is the *first* step to ranking your video in YouTube search results (and thus getting a good chance to get ranked in Universal Results as well).
A most scientific (but still useful to start brainstorming) approach to classifying YouTube tags (pdf) groups all the tags as follows:
- Generic relationship between tag and video content:
- Tag identifies what the video is of at its most primary and objective level – no subject specific knowledge is needed to make this distinction (e.g. a video of a cat, tagged as ‘cat’ or ‘animal’)
- General YouTube defined Category or Genre (e.g. Comedy, Entertainment, Music)
- Specific relationship between tag and video content:
- Tag identifies what video is of. Familiarity or some existing knowledge is needed to make this connection (this may be about names, locations, venues, etc).
- Tag only useful to a minority of users, specific individual or group
- Refining tag (Tag which cannot stand alone – only useful when looked at as part of the larger tag set (e.g., episodes of a series of videos specified by a number)
- Self-reference tagging (e.g. “my dog”),
- Irrelevant/Non Useful Tags (those may vary from attention-grabbing and misspelled tags to conjunctions and prepositions).
Obviously, the top three classes of tags should all be considered for ranking for various types of search queries (navigational search queries, generic search, category search, etc).
Brainstorming Youtube Tags
Most YouTube pros suggest including as many relevant tags as you can (of course, that doesn’t mean you need hundreds of them but dropping the dozen of most essential ones is very important for your rankings). YouTube doesn’t restrict the number of tags as well which is good sign.
I do agree that we need to use quite a few tags, but the focus is on “smart” or “educated” tagging:
1) Include Your Brand-Specific Tags
This one comes first because it’s so often neglected!
- You *want* to rank for your own brand name in YouTube search results;
- You do want your own videos to appear in Google’s universal results!
So what you never want to forget is to “self-reference” your video:
- With your own name (the one the world knows you by);
- Your brand name: preferably in a couple of variations, like: [brand name], [brandname] and [brandname.com]
2) Use YouTube Auto-Suggest
What you do next is playing with YouTube search results a bit. Two things we want to do here:
- See what YouTube suggests typing in when searching (you want to rank for all of those words);
- Identifying a few videos that tend to pop up now and then for important search queries (especially in default “by Relevance” tab)
So what you are going to do next is trying a few random keyword-based searches in a row taking a note of the two things I’ve mentioned above: