Optimizing videos for SEO and marketing purposes is a process with many steps. But while you’re worried about proper embedding and transcript availability, make sure you’re not overlooking one of the simplest optimization tactics: #Hashtags.
There are many benefits of hashtags for #videos, regardless of whether you’re sharing them on a social media platform, YouTube, your own website or via email.
Here are a few of the most important benefits and why hashtags should be a core step in your optimization process: #Search visibilityis the primary reason to hashtag your videos. Because hashtags act as keywords on social platforms, videos tagged will show up in relevant searches more often. It’s a simple way to make sure your videos are being seen by people who care about their content.
#Hashtags will also ensure your videos are aggregated with similar videos, whether in searches or as part of specific feeds. The right hashtags could get your video lumped in with an algorithm that displays content based on user interest.
The hashtags you apply will signal relevancy, prompting aggregation. When the right people are seeing your videos, you’ll attract targeted demographics to view them. This all starts with hashtags. Hashtags are an instant way for viewers to recognize your video as something of interest to them, keeping viewership stats high and lowering bounce rates.
Cross-platform visibility is just one more reason to deploy hashtags. You can upload the same video to multiple platforms with the same hashtags, knowing it’ll be properly aggregated across each platform for more meaningful views.Even more benefits of hashtags for videos abound from these core tactics. To take advantage of them all, make sure you’re not overlooking the importance of a few key hashtags on your videos!