Blogging Vs Vlogging Vs Podcast:
You’ve considered starting a blog to boost business, or a
You’re confused. You’re frustrated. You sense you’re losing business to internet-savvy competitors, and you know what? You’re probably right. But fear not: we can help you sort out which way to turn – or whether you should turn to all three – modes of communication to help you spread the word and get famous. And famous means rich, yes?
Starting a blog, or podcast doesn’t automatically mean wealth is just around the corner, of course. But each tool has merits you should consider, and which one is right for you depends on your message; it depends on your market, and it depends on what you’re selling. The choice may not seem obvious when you’re mired in information overload about social media platforms, but once you’re through the fog and settled on what it is you want to convey, it’s smooth sailing.
Blogs are a great way to reach readers on an ongoing basis, and their numbers are easy to track. Let’s say you a health food store – any kind of store, really – and you’ve got some products, home made and original, you want your customers to buy.
A blog is a great way to show them your “creative process,” like what goes into that
Then ask them to drop by your shop to pick them up and browse. This is just one example of how blogs can make you money; people will read, then buy, then drop in. It’s a wonderful cycle, interactive up-to-this-moment in a way no other kind of social media platform allows. And it’s easier to measure your audience on a blog, the demographics, and whether it’s growing (you hope) or shrinking (
And people today
And what of podcasts? They aren’t as ubiquitous as blogs and
They can have a tough time getting good guests too; it isn’t a monologue, remember? But in the end, with a podcast the big revenue lies in the number of folks who download it, and that takes time.
And so as you now realize, choosing a blog, vlog or podcast as a way of making money is a great idea; some folks even have all three! That covers all bases, but it also takes an enormous amount of screen and microphone time to maintain all three.
It’s probably best that you start with one, or perhaps two if you’re really eager, depending on what you want “out there,” — a business, a brand, an idea or an issue – and go from there. Don’t expect the dough to roll in overnight. But work hard, and it will indeed roll in!