When most business leaders assess the SEO performance of their website, they analyze common factors like keyword placement and link building. The reality is that there are many other things that search engines like Google and Bing use to rank websites. While these things may surprise you, they are nonetheless a vital component of improved SEO performance.
Google allows consumers to go online and post a personal review for any business’s goods and services. Positive Google reviews will not only help to boost your company’s online reputation, but they can also help improve your SEO ranking. In fact, positive Google reviews positively impact the organic search position of your site.
These online reviews help bring legitimacy to your website and identify your business as trustworthy. Google takes these factors into account when ranking websites. It’s vital that your company focuses on building positive consumer reviews on Google. Start by encouraging your best customers to post online reviews.
Consistent Business Information
A common mistake many business owners make is to leave inconsistent business information online. As your business grows and expands, it’s only natural that specific business information, such as a business address, phone number, or business hours may change. These changes can be great for your business, but failing to update these changes online can be disastrous for your SEO ranking.
Search engines identify this inconsistent online information as a problem because it can hurt the legitimacy and trustworthiness of your business. It’s crucial that you keep track of this online information. Perform a regular audit of your online directories and social media profiles to make sure that your business information is consistent across all platforms.
Quality of Content
Everyone knows that online content, like blogs, website content, and press releases can help to boost SEO ranking, but when it comes to online content more is not always better. Search engines have become a lot better at deciphering quality content and not-so-quality content.
Content that is full of grammatical and spelling errors, packed with keywords, or overloaded with links, especially affiliate marketing links, can damage your SEO ranking. Search engines often label these websites as spammy. Always focus on quality over quantity when it comes to content. It is better to have a lower number of quality content than a large number of content that search engines might detect as spam.
Website Loading Time
Today’s consumers don’t like to wait, and search engines know this. The longer it takes your landing pages to load, the lower your SEO ranking could drop. So, what’s a good loading time? The average load time is about 22 seconds. Any loading speed longer than this could affect your SEO ranking.
Also, slower loading speeds can increase bounce rates, another factor that can lower your SEO ranking. Studies show if a website takes longer than 5 seconds to load, the probability that the user will bounce increases by 90%. The best way to improve your SEO ranking and user experience is to make sure your landing pages will load in only a few seconds.
Proper Use of Metadata
Meta tags like title tags and meta descriptions help to make sure the right content gets into the hands of the right audience. While metadata alone does not affect SEO ranking, click-through rates do. Without the correct metadata tags, you can expect higher than average click-through rates.
For example, the meta description is extremely important because it provides online users with a glimpse of your content before they click on it. This can reduce the risk of users landing on your website unintentionally and leaving after just a few seconds. Your webpage’s title tags, meta descriptions, and content headings should include relevant keywords.
If you want to improve your company’s SEO performance, you must not only focus on the most common SEO practices but also use these lesser-known strategies. Having the right strategies in place will help to improve your website’s SEO ranking and potentially drive more traffic to your site.