The 20th century ushered in a new dawn for insurance companies. Over time, they have joined the list of the few trending industry in the financial market. To sustain their impact and have a more united front, they have turned to consolidation and merging. This way, they have the ability to harness resources while increasing their agents. Needless to say, the American Insurance Agency is home to over 466,100 agents, which makes the competition a necessary evil. Hence, in an effort to achieve a competitive edge over the others, life insurance agents have turned to Google and Bing maps to source new markets.