Competition in attorney online marketing continues to grow every year. As the number of internet users continues to grow, so does the number of lawyers and law firms competing for the same clients. With over 1.3 million lawyers in the United States alone, the ground is even tougher for new attorneys. Those who want to remain relevant will have to come up with new law firm advertising ideas. This article will examine some of the future trends that are likely to take shape as lawyers and firms struggle to remain competitive.